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Case studies

Selected results from GemTech growth programs

Every result is shown with its starting point, timeframe, investment level, intervention and business context.

Woman in a green sari wearing a statement necklace and earrings

Fine jewellery · Showroom

Fine jewellery showroom

Search ads brought in plenty of enquiries, but few of them visited the showroom.

Qualified leads

Verification required: Qualified-lead change

Cost per qualified lead
Verification required: CPQL change
Showroom visits
Verification required: Visit change

Paid Search · Call Ads · Analytics · Timeframe: Verification required: Engagement length

Read the Case Study: Fine jewellery showroom

Lab-grown diamonds · Lead generation

Lab-grown diamond retailer

Prospecting ads reached people who never considered lab-grown stones.

Qualified leads

Verification required: Qualified-lead growth

Cost per qualified lead
Verification required: CPQL change
Landing-page enquiry rate
Verification required: Enquiry-rate change

Paid Social · Creative · CRO · Timeframe: Verification required: Engagement length

Read the Case Study: Lab-grown diamond retailer

Jewellery retail · Multiple showrooms

Multi-store jewellery retailer

Showrooms were hard to find in local search, and enquiries went cold before anyone replied.

Organic enquiries and calls

Verification required: Organic enquiry change

Lead-to-visit rate
Verification required: Visit-rate change
Direction requests
Verification required: Direction-request change

SEO · Lead Nurturing · Timeframe: Verification required: Engagement length

Read the Case Study: Multi-store jewellery retailer

Verification required. These case studies show the structure only. Each one is published, and indexed, once GemTech approves every figure in it.

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