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Creative studio

Creative and Content Marketing

Turn craftsmanship, emotion and customer insight into creative that earns attention and drives action.

Model wearing a layered necklace and stacked rings

What it should change

A steady supply of tested creative that keeps media efficient.

The problem

Problems this solves

  • 1

    Photography is beautiful but doesn't give anyone a reason to enquire.

  • 2

    Ads launch in batches with no hypothesis, so wins can't be repeated.

  • 3

    Wedding and festival campaigns are rebuilt from scratch every season.

  • 4

    Creators deliver content that doesn't fit the ad formats it's paid for.

Our approach

How GemTech approaches it

Every piece of creative carries one idea a buyer cares about: the craft, the stone, the occasion, the hallmark or the showroom experience.

We build modular creative, with hooks, bodies and offers that can be recombined, so tests isolate one change at a time.

Lead-quality data feeds the next brief, so the creative library gets sharper rather than just larger.

Scope of work

  • Campaign concepts
  • Ad copy and static creative
  • Short-form video
  • Product storytelling
  • Occasion-based campaigns
  • Creator briefs
  • Blog and SEO content
  • Creative performance analysis

Deliverables

  • Creative audit
  • Angle and hook map
  • Ad copy and static creative
  • Short-form video edits and scripts
  • Creator and shoot briefs
  • Creative performance report

How it runs

The process

  1. 01

    Creative audit

    What has run, what worked, and which angles have never been tried.

  2. 02

    Concepts

    Campaign ideas and angle maps tied to audience, occasion and stage of the decision.

  3. 03

    Production

    Copy, statics, video edits and creator briefs, with your shoot partners where needed.

  4. 04

    Analysis

    Creative reporting by hook, format and angle, feeding the next round.

Reporting

What we measure

Agreed at the start and reviewed every month. Platform numbers are reconciled with your store data before we report them.

  • Hook rate and hold rate
  • Click-through rate by angle
  • Cost per qualified lead by creative
  • Creative win rate
  • Time from brief to live

Case studies

Lab-grown diamonds · Lead generation

Lab-grown diamond retailer

Prospecting ads reached people who never considered lab-grown stones.

Qualified leads

Verification required: Qualified-lead growth

Cost per qualified lead
Verification required: CPQL change
Landing-page enquiry rate
Verification required: Enquiry-rate change

Paid Social · Creative · CRO · Timeframe: Verification required: Engagement length

Read the Case Study: Lab-grown diamond retailer

FAQ

Questions

Free growth audit

Ready to build a more profitable growth engine?

Book a growth audit. We'll review your campaigns, tracking, website and creative, and show you where we'd start.