Google Search
Capture people actively searching for jewellery and jewellers near them, and turn those searches into calls, enquiries and showroom visits.
What it should change
Search budget concentrated on enquiries that turn into buyers.
The problem
Ads spend heavily on your own brand name, which people would have found anyway.
Broad match drifts into searches like repairs, costume jewellery or jobs.
Campaigns are optimized for form fills, so cheap, low-quality leads soak up the budget.
Calls from ads aren't tracked, so the best-performing campaigns look like the worst.
Our approach
We separate demand you already own (brand) from demand you have to win (non-brand), and judge each on its own cost per qualified lead.
Ads, extensions and landing pages are built for the action a jewellery buyer takes: a call, a WhatsApp message, a booked visit or directions to the showroom.
Lead quality from your CRM or sales team flows back into the campaigns, so bidding chases buyers, not just form fills.
How it runs
Structure, search terms, locations, call and form tracking, and how leads are followed up.
Brand and non-brand split, location targeting, call and lead-form setup, and negative lists.
Calls, forms and WhatsApp clicks checked end to end before any bid strategy is trusted.
Search terms, bids, budgets, ad copy and landing pages, reviewed against lead quality.
Reporting
Agreed at the start and reviewed every month. Platform numbers are reconciled with your store data before we report them.
Case studies
Fine jewellery · Showroom
Search ads brought in plenty of enquiries, but few of them visited the showroom.
Qualified leads
Verification required: Qualified-lead change
Paid Search · Call Ads · Analytics · Timeframe: Verification required: Engagement length
Read the Case Study: Fine jewellery showroomFAQ
Free growth audit
Book a growth audit. We'll review your campaigns, tracking, website and creative, and show you where we'd start.
