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Landing page

Website, Landing Pages and CRO

Remove friction from the enquiry journey and help more qualified visitors reach out, book a visit or start a WhatsApp chat.

Woman in a sari wearing layered gold jewellery

What it should change

More of the traffic you already pay for turns into enquiries.

The problem

Problems this solves

  • 1

    Ad traffic lands on the homepage instead of a page built for the ad.

  • 2

    Enquiry forms ask too much, too early, and most visitors give up.

  • 3

    Pages hide what buyers need to feel safe: hallmarking, certification, showroom address and reviews.

  • 4

    Changes ship without a test, so nobody knows what helped.

Our approach

How GemTech approaches it

We find friction from evidence, such as analytics funnels, session recordings, sales-team feedback and the questions buyers ask, before proposing changes.

High-value decisions need reassurance at the moment of hesitation, so trust signals go beside the form and the WhatsApp button, not in the footer.

Every meaningful change is tested where traffic allows, and documented where it doesn't.

Scope of work

  • Landing-page strategy
  • Collection and showroom pages
  • Mobile UX
  • Trust signals
  • Enquiry-form and WhatsApp flow analysis
  • A/B testing
  • Conversion research

Deliverables

  • Conversion research report
  • Prioritized test backlog
  • Landing-page designs
  • Enquiry-form and WhatsApp flow review
  • A/B test plans and readouts
  • Change log

How it runs

The process

  1. 01

    Research

    Funnel analysis, recordings, heuristic review and the questions buyers ask your team.

  2. 02

    Prioritize

    A ranked backlog scored on impact, confidence and effort.

  3. 03

    Design and test

    Landing pages, forms and WhatsApp flows designed, built and tested, starting with the highest-traffic pages.

  4. 04

    Roll out

    Winning changes shipped, documented and carried to similar pages.

Reporting

What we measure

Agreed at the start and reviewed every month. Platform numbers are reconciled with your store data before we report them.

  • Enquiry rate by device and page
  • Form completion rate
  • WhatsApp and call clicks
  • Cost per qualified lead
  • Test win rate

Case studies

Lab-grown diamonds · Lead generation

Lab-grown diamond retailer

Prospecting ads reached people who never considered lab-grown stones.

Qualified leads

Verification required: Qualified-lead growth

Cost per qualified lead
Verification required: CPQL change
Landing-page enquiry rate
Verification required: Enquiry-rate change

Paid Social · Creative · CRO · Timeframe: Verification required: Engagement length

Read the Case Study: Lab-grown diamond retailer

FAQ

Questions

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