Email & WhatsApp
Follow up every enquiry quickly, keep buyers warm until they visit, and bring past customers back for weddings, anniversaries and festivals.
What it should change
More leads become showroom visits, and more buyers come back.
The problem
Leads wait hours or days for a reply, and by then they've visited another jeweller.
Nobody tracks which leads visited, bought or went cold.
Weddings, anniversaries and birthdays are never captured, so past buyers aren't invited back.
Follow-up depends on whoever is free in the showroom that day.
Our approach
Speed decides most jewellery leads, so the first reply goes out within minutes, by WhatsApp or email, with a clear way to book a visit.
Every lead gets a status, such as new, contacted, visited or bought, so the sales team and the campaigns learn from what happens next.
Past buyers are brought back around the occasions that matter to them, not with a generic calendar of discounts.
How it runs
Response times, lead sources, CRM or sheet setup, and how leads are handed to the showroom.
First reply, reminders, appointment confirmations, no-show follow-up and occasion journeys mapped out.
WhatsApp and email journeys, templates and lead statuses in your CRM or the tools you already use.
Monthly review of response times, visit rates and journey performance.
Reporting
Agreed at the start and reviewed every month. Platform numbers are reconciled with your store data before we report them.
Case studies
Jewellery retail · Multiple showrooms
Showrooms were hard to find in local search, and enquiries went cold before anyone replied.
Organic enquiries and calls
Verification required: Organic enquiry change
SEO · Lead Nurturing · Timeframe: Verification required: Engagement length
Read the Case Study: Multi-store jewellery retailerFAQ
Free growth audit
Book a growth audit. We'll review your campaigns, tracking, website and creative, and show you where we'd start.
