Reporting
Build a reliable measurement layer that turns campaign, website, call, WhatsApp and CRM data into clear growth decisions.
What it should change
One set of numbers the whole team can act on.
The problem
Google Ads, Meta and your team each report a different number of leads.
Calls, WhatsApp chats and walk-ins aren't tracked to the ad that caused them.
Reports list clicks and impressions but don't say what to do next.
Consent requirements are unclear, so tracking is either missing or non-compliant.
Our approach
We write a measurement plan first: the decisions the business needs to make and the data each one requires.
Forms, calls and WhatsApp clicks are tracked through a tag manager with consent handled properly, then matched against what the showroom records.
Dashboards are built for decisions, with one page for leadership and deeper views for each channel, and every report ends with recommended actions.
How it runs
Business questions, KPIs, lead stages, conversions and consent requirements.
GA4, tag manager, call and WhatsApp tracking, and lead-quality feedback into ad platforms.
Leads reconciled against your CRM or showroom records before reports are trusted.
Dashboards, monthly analysis and executive summaries.
Reporting
Agreed at the start and reviewed every month. Platform numbers are reconciled with your store data before we report them.
Case studies
Fine jewellery · Showroom
Search ads brought in plenty of enquiries, but few of them visited the showroom.
Qualified leads
Verification required: Qualified-lead change
Paid Search · Call Ads · Analytics · Timeframe: Verification required: Engagement length
Read the Case Study: Fine jewellery showroomFAQ
Free growth audit
Book a growth audit. We'll review your campaigns, tracking, website and creative, and show you where we'd start.
