Instagram Reels
Create demand through visual storytelling, lead ads, structured testing and audience strategies designed for discovery-led buyers.
What it should change
Qualified leads at a cost the margin can carry.
The problem
Lead ads bring in plenty of names, but few of them answer the phone or visit.
Prospecting reaches people with no interest in jewellery at your price point.
Creative fatigues within weeks and nobody knows which element was working.
Platform-reported leads don't match what the sales team sees.
Our approach
Discovery-led buyers need a reason to stop scrolling. We plan creative around hooks, such as craft, occasion, price and proof, and test them one at a time.
Lead forms ask the right qualifying questions and hand off to WhatsApp or a call quickly, so interest doesn't cool before the first conversation.
We judge social on qualified leads and showroom visits, reconciled with your sales records, not on platform cost per lead alone.
How it runs
Account structure, pixel and Conversions API health, lead-form setup, creative history and audience overlap.
Audience strategy, budget split, creative angles, lead-form questions and a testing calendar.
Lead ads, WhatsApp ads and the first round of creative tests.
Weekly creative and audience decisions; monthly reconciliation with lead-quality feedback.
Reporting
Agreed at the start and reviewed every month. Platform numbers are reconciled with your store data before we report them.
Case studies
Lab-grown diamonds · Lead generation
Prospecting ads reached people who never considered lab-grown stones.
Qualified leads
Verification required: Qualified-lead growth
Paid Social · Creative · CRO · Timeframe: Verification required: Engagement length
Read the Case Study: Lab-grown diamond retailerFAQ
Free growth audit
Book a growth audit. We'll review your campaigns, tracking, website and creative, and show you where we'd start.
